Zurich
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Brief
Zurich Insurance partnered with Adcomm to manage and optimize their Paid Search (PPC) and SEO campaigns in the UAE. The focus was to increase qualified website traffic, strengthen brand visibility across key insurance products, and deliver strong performance within allocated media budgets.
Objective
- Increase brand awareness and visibility for Zurich’s retail and corporate insurance products.
- Drive qualified traffic to the website through Paid Search and organic channels.
- Maximize clicks and conversions while maintaining efficient budget utilization.
- Improve technical SEO performance and overall site health.
- Achieve strong ROI through data-driven campaign optimization.
Strategy
- Google Ads (Paid Search) focused on brand, life insurance, retirement, and corporate employee benefits.
- Targeted keyword strategy with emphasis on high-intent branded and generic terms.
- Continuous campaign optimization, bid management, and A/B testing of ad copies.
- Comprehensive SEO program addressing technical issues, on-page optimization, content improvements, and site health monitoring.
- Regular performance reporting and insights to refine tactics.
Adcomm executed an integrated digital marketing strategy that included:
Outcome
Results
Clicks
0
K
Impressions
0
K
Organic Traffic Growth
0
%
KPI Achievement
0
%
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