Oman International Hospital
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Overview
Oman International Hospital (OIH) is one of Muscat’s leading tertiary care hospitals, offering specialized healthcare across cardiology, neurology, orthopedics, women’s health, and advanced diagnostics. With world-class facilities and international medical experts, OIH aims to position itself as the hospital of choice for patients in Oman and the wider GCC.
Challenges
Despite their strong offline reputation, OIH faced:
Low search visibility, Underutilized social presence, Patient acquisition gap. Competitor hospitals dominated Google search and social conversations, leading to lost leads.
Solutions
Adcomm customised the SEO and Social Media strategy keeping in mind the limitations of healthcare marketing.
The smart SEO strategy incorporated an overall audit, content optimisation, publishing informative blog articles and FAQs on preventive care.
Social Media Makeover shifted content theme from generic to educational + human centered stories. Campaigns were designed to drive traffic to appointment pages. Small scale boosted posts helped amplify reach of the medical services campaigns.
Results
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