Dubai Racing Club partnered with Adcomm to promote its annual Race Season and Dubai World Cup events, with the goal of increasing brand awareness, driving website traffic, generating ticket sales, and maximizing audience engagement across the UAE and GCC markets.
Objective
Increase awareness of Dubai Racing Club events.
Drive qualified traffic to the website.
Generate ticket sales and registrations.
Reach both consumer and corporate audiences.
Maximize campaign performance through data-driven digital marketing.
Strategy
Adcomm executed an integrated multi-channel digital marketing campaign utilizing:
Google Ads
Meta Ads (Facebook & Instagram)
YouTube Advertising
Snapchat Advertising
LinkedIn Advertising
Audience segmentation by demographics, interests, language, and location