Aramex partnered with Adcomm to increase mobile app downloads across the UAE and KSA while maintaining a highly efficient cost per install (CPI). The campaign focused on reaching the right audiences through data-driven digital marketing.
Objective
Increase app installs across iOS and Android
Reduce Cost Per Install (CPI)
Improve App Store visibility
Reach high-value audiences through targeted campaigns
Strategy
Adcomm implemented a performance-driven campaign across Search, Social, and Display channels using audience segmentation, multilingual creatives (English & Arabic), and continuous optimization to maximize installs while minimizing acquisition costs.
Outcome
The campaign successfully increased app adoption, improved App Store rankings, and delivered cost-efficient user acquisition through a data-driven digital strategy.